The Inaugural Blacks in Technology Conference, instantly tagged as BITCON2018, is a 3-day interactive platform for professionals, entrepreneurs, influencers, subject matter experts, students, and thought leaders who share a common goal... increasing the visibility and representation of black men and women in the tech industry.  As we seek to further our mission of establishing a practice of world class excellence, BIT has crafted a stimulating and engaging program that intertwines and encompasses the Twin Cities educational, business, political and tech communities. Utilizing forums such as tech exhibits, career fairs, pitch competitions, networking parties, city innovation tours, lightning talks, and panel discussions, BIT invites you to redefine your career in tech…
Friday, October 12 • 12:30pm - 1:30pm
Launching A (Tech) Product, 101: A Marketer's Perspective

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Taking a product to market can feel like a daunting task, and often it is. This foundational and interactive workshop will provide a marketer's take on the key components for setting up your launch for success. Taking a case study approach, this session will touch on the role that the voice of the customer and mobilizing a launch team plays in successfully taking your product(s) or programs to market. Whether curious about how the other side lives (marketing), or looking for a novice take on prepping a product for market, the goal of our time together is to provide foundational insight and go-to-market best practices that are applicable to your world. 


Ben Taylor

Thomson Reuters

Friday October 12, 2018 12:30pm - 1:30pm
Intercontinental Hotel - Governors Room 2 11 E Kellogg Blvd, St. Paul, MN 55101

Attendees (19)